The iconic tank is open for business once again! Season 17 of the Emmy Award-winning phenomenon returns, bringing more groundbreaking products, more high-stakes negotiations, and more life-changing deals than ever before. Ambitious entrepreneurs from every corner of America will step onto the iconic carpet to pitch their dreams to the most formidable investors in the world, hoping to secure the capital and mentorship needed to turn their breakthrough concepts into household names.

From revolutionary tech startups to simple products with mass appeal, the Sharks are ready to invest. But with millions of dollars on the line, the entrepreneurs must withstand intense scrutiny, brutal honesty, and fierce bidding wars between the Sharks. It’s more than a pitch; it’s a masterclass in business, negotiation, and human psychology. Who will swim with the Sharks, and who will leave empty-handed?

Shark Tank Season 17 Supporting cast members

1. Kevin O’Leary: Self – Shark

The shrewd and unapologetic “Mr. Wonderful,” Kevin O’Leary, returns with his signature blend of brutal financial scrutiny and dry wit. O’Leary approaches every deal with a calculator in hand, prioritizing royalty-based loans and profit margins above all else. His famous quips and relentless focus on the bottom line make him a formidable and often intimidating presence in the Tank, but his business acumen is undeniable for those who can meet his stringent terms.

Beyond the villain persona, O’Leary possesses a deep knowledge of branding and licensing that can catapult a product to international success. Entrepreneurs who can withstand his initial grilling often find a powerful, if demanding, ally. His rivalry with fellow Sharks, particularly Mark Cuban, provides some of the season’s most entertaining and competitive moments, as they battle over deals with the highest potential returns.

2. Mark Cuban: Self – Shark

The billionaire owner of the Dallas Mavericks, Mark Cuban, brings his vast wealth, marketing genius, and passionate, no-nonsense approach back to the Tank. Cuban is known for investing in businesses he personally believes in, often connecting with entrepreneurs on an emotional level and championing brands with a compelling story or a strong competitive moat. His offers are frequently all-cash and he is not afraid to go out on a limb for an innovator he believes in.

Cuban’s value extends far beyond his checkbook; his expertise in scaling businesses, navigating the digital landscape, and creating massive public awareness is an invaluable asset. He often serves as the moral compass of the Tank, calling out Sharks for predatory deals and advocating fiercely for the entrepreneurs. His larger-than-life personality and competitive fire are central to the show’s dynamic.

3. Lori Greiner: Self – Shark

The “Queen of QVC” and prolific inventor, Lori Greiner, returns with her keen eye for products with mass retail appeal. Greiner has the unique ability to visualize a product on a store shelf within seconds of a pitch. Her superpower is her unparalleled expertise in retail, licensing, and direct-to-consumer marketing, which can transform a simple idea into a multi-million dollar empire almost overnight.

Greiner is often the most empathetic Shark, connecting deeply with entrepreneurs, especially female founders. She is a master of the “royalty deal” and often uses her famous “I’m in” catchphrase to create instant, life-changing moments for pitchers. Her fierce competition with other Sharks, particularly Daymond John in the retail space, leads to thrilling bidding wars that are a hallmark of the show.

4. Daymond John: Self – Shark / Self – Investor

The fashion and branding mogul behind FUBU, Daymond John, brings his street-smart business savvy and expertise in building iconic brands back to the Tank. John specializes in evaluating a company’s branding, marketing strategy, and “why.” He has a gift for seeing the authentic story behind a product and understanding how to connect it with the right audience to create a cultural phenomenon.

John is known for his creative deal structures, often offering his vast network and manufacturing knowledge as part of his investment. He is a shrewd negotiator who plays the long game, building relationships with entrepreneurs that extend far beyond the Tank. His practical, no-nonsense advice and focus on profitability and operational efficiency make him a sought-after partner for businesses ready to scale.

5. Barbara Corcoran: Self – Shark / Self

The charismatic and instinct-driven real estate titan, Barbara Corcoran, returns with her unparalleled gut instincts and focus on the people behind the pitch. Corcoran famously invests based on her belief in the entrepreneur’s passion, hustle, and personality, often making emotional decisions that defy pure financial logic. Her relatable, everywoman charm and sharp business mind make her a wildcard and a fan favorite.

Corcoran’s strength lies in her brilliant marketing intuition and her ability to simplify complex problems. She offers entrepreneurs not just capital, but a masterclass in salesmanship and promotion. Her playful rivalry with Kevin O’Leary provides much of the show’s humor, but beneath the laughter is one of the most astute and successful investors in the Tank.

The Guest Sharks:

Daniel Lubetzky, Rohan Oza, Chris Sacca, Emma Grede, Alex Rodriguez, Kendra Scott
This season features an all-star roster of guest Sharks, each bringing a unique and powerful area of expertise. Daniel Lubetzky (Kind Founder) offers insights into mission-driven brands and scaling consumer goods. Rohan Oza ( branding guru behind Vitaminwater) is a master of celebrity endorsements and creating “cool.” Chris Sacca (venture capitalist) brings deep-tech expertise and a focus on disruptive, high-growth startups.

Emma Grede (SKIMS & Good American co-founder) provides unparalleled knowledge in modern fashion, inclusive branding, and leveraging celebrity influence. Alex Rodriguez (former MLB star & investor) focuses on sports-related businesses, franchising, and building personal brands. Kendra Scott (jewelry empire founder) offers her expertise in building a beloved lifestyle brand from the ground up. Their rotating presence ensures every episode brings a fresh perspective and new strategic possibilities for the entrepreneurs.