Get ready for the most innovative and high-energy competition show of the year! “On Brand With Jimmy Fallon” brings the world of high-stakes marketing to primetime. Each episode, a group of brilliant and ambitious marketing professionals will be put to the test, receiving real-world briefs from real companies—from scrappy startups to beloved global brands. Their mission: to create the next iconic jingle, a viral social campaign, or an unforgettable brand experience that could actually hit the market.

Hosted by the endlessly energetic Jimmy Fallon, the show is a fast-paced, fun-filled dive into the creative process. With challenges judged by legendary marketing guru Bozoma Saint John, contestants will need more than just big ideas; they’ll need strategic thinking, flawless execution, and the ability to sell their vision. It’s a thrilling race to see who has what it takes to become the ultimate branding champion and win a life-changing cash prize.

On Brand With Jimmy Fallon official cast reveal

1- Jimmy Fallon as Self – Host

Jimmy Fallon brings his signature infectious energy, quick wit, and genuine enthusiasm to the role of host. As the ringmaster of this creative circus, Fallon is more than just a presenter; he’s the ultimate cheerleader for the contestants, celebrating their wild ideas and offering comedic relief during high-pressure challenges. His deep connections in the entertainment and business worlds ensure that the company briefs and guest judges will be top-tier, making every episode a major event. Fallon’s ability to connect with people and his innate curiosity about the creative process makes him the perfect guide for this journey.

Beyond keeping the competition moving, Fallon’s role is to translate the often complex world of marketing for a primetime audience, making it accessible, exciting, and fun. His playful interactions with the contestants, the judges, and the client representatives will provide heart and humor, ensuring that the show is as entertaining as it is competitive. Fallon’s presence guarantees that “On Brand” will be a joyful, high-energy celebration of creativity and commerce.

2- Bozoma Saint John as Self – Chief Marketing Officer

The iconic and formidable Bozoma “Boz” Saint John serves as the show’s chief judge, bringing her unparalleled expertise as a world-renowned marketing executive for companies like Netflix, Uber, and Endeavor. Saint John is the voice of authority, the “Queen of Brand,” whose feedback will be both insightful and brutally honest. She will judge the contestants’ campaigns not just on creativity, but on their strategic soundness, cultural relevance, and business impact, offering a masterclass in modern marketing with every critique.

Saint John’s presence elevates the competition to a professional summit. Her legendary career and sharp eye for what makes a brand resonate give the show immense credibility. Contestants won’t just be playing for a prize; they’ll be vying for the approval of one of the industry’s most respected leaders. Her chemistry with Fallon will be electric, blending her sophisticated expertise with his playful energy to create a dynamic and compelling judging panel.

3- Bianca Fernandez as Self

Bianca Fernandez is a standout contestant, a sharp and innovative marketing pro ready to prove her skills on a national stage. Fernandez brings a dynamic mix of strategic thinking and creative flair to the competition. Her background, likely in digital marketing, branding, or advertising, makes her a formidable opponent who understands how to connect with consumers in today’s fragmented media landscape. She is there to win, and her competitive drive will be evident in every challenge.

Throughout the season, Fernandez’s journey will be one to watch as she navigates team dynamics, tight deadlines, and high-pressure presentations. Her ability to think on her feet and craft compelling narratives for brands will make her a consistent threat. Whether she’s leading a team or flying solo, Fernandez’s contributions will showcase the talent and ambition that defines the next generation of marketing leaders.

4- Iván Amaro Bullón as Dad

Iván Amaro Bullón appears as a character named “Dad” in what is likely a fictionalized segment or a commercial created within one of the show’s challenges. Bullón’s role, though specific, highlights the show’s hands-on nature—contestants won’t just be pitching ideas; they’ll be producing actual content with actors and directors. His performance will be a crucial element in bringing a contestant’s creative vision to life, demonstrating how a good idea translates into a tangible advertisement.

Bullón’s involvement signifies the production value and real-world application of the challenges. Whether he’s playing the heartfelt father in a family-oriented commercial or a comedic figure in a viral skit, his professional acting will help the contestants’ campaigns feel authentic and polished, giving them a real shot at impressing the clients and judges.

5- Diana Berry-Billions as Mom

Diana Berry-Billions appears as “Mom,” partnering with Iván Amaro Bullón in these staged commercial segments. Berry-Billions brings her acting skills to the set, embodying the characters dreamed up by the marketing contestants. Her role is essential in demonstrating how brand messages are communicated through storytelling and relatable characters, moving beyond marketing theory into practical execution.

Berry-Billions’s performance, like Bullón’s, provides the human element that is so critical to successful advertising. Her ability to quickly adapt to different creative directions and deliver a convincing performance under the tight time constraints of the competition will be vital. Together, they represent the collaborative effort required to turn a marketing concept into a finished product that can win over both a client and the public.

Why On Brand With Jimmy Fallon Is a Must-Watch

• Real-World Stakes: Contestants create campaigns for real companies, with the potential to see their work actually air.

• Jimmy Fallon’s Energy: The perfect host to make the world of marketing fun and accessible for everyone.

• Bozoma Saint John’s Expertise: Learn from one of the most brilliant and successful marketing minds in the world.

• A Peek Behind the Curtain: A fascinating look at how the ads, jingles, and brands we know and love are created.

The Ultimate Test of Creativity and Strategy.

On Brand With Jimmy Fallon premieres September 30, 2025, on NBC. Stream next day on Peacock.